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Alex Herwig


Instinct Takes Over


The iconic adidas Predator football boot had its twentieth anniversary. To celebrate it the German brand launched a series of limited editions, each with a different predator theme. To showcase these unique boots we created a site where people could explore them through the eyes of 14 different predators.






















Honors
& Awards


The Webby Awards
Nomination & Honoree

The FWA
Site of the Day & Mobile Site of the Day

Awwwards
Site of the Day





Credits


Creative Partner
Jeroen Thissen

Agency
DDB & Tribal Worldwide, Amsterdam

3D Animation
Make 'Em Say

Designer
Jenny Johannesson

Production Company
MediaMonks