Alex Herwig

Dutch Art Director working at The Martin Agency in Richmond, VA.
Work       About


The Grammy award-winning Metropole Orchestra is the world's leading pop and jazz orchestra. But its subsidy and existence were threatened. To raise awareness for its plight and let the Dutch public show its support we organized an 8 hour long, crowd-composed concert. By connecting a piano to Twitter we enabled people to create 140 character compositions based on the letters associated with notes. The best were immediately arranged and played by the orchestra.



Honors & Awards
Cannes Lions - Gold & Silver
The Webby Awards - Winner
ADCN Awards - Gold & Silver
SpinAwards - 2x Silver
Epica - Bronze
Eurobest - Silver & Bronze
D&AD - In book
Lovie Awards - Silver
ADC Europe - 2x Silver
SAN - Accent
Esprix - Silver

Creative Partner
Jeroen Thissen

Havas Worldwide, Amsterdam

Production Company
Perfect Fools