Find Your Old Friend


A lot of horses don’t stay with the same owner for life. And when horses move on, people often lose track of them. We created an online community for Purina to help people reconnect with a horse from their past. We launched it with a short film about a girl growing up with a Clydesdale. Born within days of each other, they become best friends. Only to have that bond tested by life & love.










Reconnections


So far, the initiative has helped over fifty people reconnect with a horse from their past. One of those reconnections was between Richard and his old friend Dusty, who he hadn’t seen for over fifteen years.







Press


Adage
“A right old tearjerker tugging at the heartstrings.”

Shoot Online
“A reminder that an equine friend from one’s past may still be out there.”

Horse Nation
“Harnessing the power of social media to help horse lovers connect with horses from their past.”





Results


Found friends
More than 50 reconnections so far.

Over 7.5 million views
With only 2 million horse owners in the US.

Editor's pick
‘Find Your Old Friend’ was ‘Editor’s pick’ on Creativity Online.





Credits


Copywriter
Brandon Willingham

Creative Director
Steve Sage

Agency
The Martin Agency

Director
Terry Rayment

Production Company
Eskimo

Music
Sharon Irving