Tires have a new home


Midas is one of the United States’ largest chains of car repair shops. People go there for oil changes, annual check-ups or small repairs. What most people didn’t know is that they now sell tires. Lots and lots of them. That simple insight was the premise of our campaign.











Credits


Copywriter
Andrew Maaldrink

Agency
The Martin Agency

Production Company
Mirada

Director
Mathew Cullen