Work       About
Alex Herwig


Tweetphony


The Grammy award-winning Metropole Orchestra is the world's leading pop and jazz orchestra. But its subsidy and existence were threatened. To raise awareness for its plight and let the Dutch public show its support we organized an 8 hour long, crowd-composed concert. By connecting a piano to Twitter we enabled people to create 140 character compositions based on the letters associated with notes. The best were immediately arranged and played by the orchestra.









Press


Techmash
“Something that mashes up art with social media to produce something that is amazing!”

The Daily Dot
“Definitive proof you can tweet a symphony.”

Little Black Book
“An intense and exciting production marrying technology, music and social to a live stream.”





Awards


Cannes Lions
Gold & Silver

The Webby Awards
Winner

ADCN Awards
Gold & Silver

SpinAwards
2x Silver

Epica
Bronze

Eurobest
Silver & Bronze

D&AD
Wooden Pencil

Lovie Awards
Silver

ADC Europe
2x Silver

SAN Accent
Winner

Esprix
Silver





Credits


Creative Partner
Jeroen Thissen

Agency
Havas Worldwide, Amsterdam

Production Company
Perfect Fools