To promote Heineken as the official beer of the Champions League , we created a recurring live report on Twitter that showed how football legends prepared to watch a match and enabled fans to ask their heroes questions during the game. As a bonus, we got to hang out with Ruud Gullit, Rio Ferdinand, Clarence Seedorf and many others.
Cannes Lions - Shortlist
Bram Holzapfel, Stephen Joss, Ramin Bahari & Jeroen Thissen
DDB & Tribal Worldwide, Amsterdam
New AMS Film Co.