Work       About
Alex Herwig


A New Dimension in Paint


Century by Benjamin Moore is the world's first Soft Touch Matte paint. It's made by hand in small batches, specifically for interior designers. To illustrate this new dimension in paint and to let designers see and feel the paint’s soft finish we send them handmade posters of an eye-catching paint icon, screenprinted with the paint itself. 








Launch video


For the launch event of Century we brought one of our paint icons to life. We created a completely hand-painted and room-sized stop-motion film.










Press


Adage
“A mesmerizing way to illustrate the product.”

La Reclame
“Benjamin Moore elevates their paint to the privileged matter of artists.”

Editor's pick
Our campaign was ‘Editor’s pick’ on Creativity Online.





Honors


ADCN Awards
2 Nominations





Credits


Copywriter
Andrew Maaldrink

Agency
The Martin Agency

Graphic Design
Attak

Screenprinting
Studio Two Three

Production Company
Genpop

Director
Fons Schiedon

Music
QDepartment





Marker