Alex Herwig

Dutch Art Director working at The Martin Agency in Richmond, VA.
Work       About

Blowouts Spell Danger


Tire pieces are a familiar sight along highways in the United States, but this dangerous debris causes an alarmingly high number of accidents. We collected some of these pieces to create a typeface we dubbed Radial Sans Tread and used that to spell a road safety message for the National Highway Traffic Safety Administration.









Copywriter
Andrew Maaldrink

Designer
William Godwin

Photographer
Andrea Garza De Leon